Celebrating Memories and Tradition: Understanding NFTs and their Role in the Future of Gift Giving

The Wendell August mission is to empower our customers with gifts crafted with care and precision to celebrate life’s special moments. We provide a wide variety of products for the spectrum of our customers’ interests and needs, and seek to continue building thoughtful products as times and interests change. Every new gift added to our product suite is a new way to empower our customers and their loved ones with memories that last.

This year, we are making the long-anticipated jump into NFTs and the crypto ecosystem. The crypto industry has blossomed in the last year and showed the world the many different ways people can use blockchain technology and digital assets to express themselves and restore faith for a better future. The Wendell August NFT collection marks our first step into the future of gift giving, collectibles and merchandise.

As we add NFTs to our product suite, we are committed to making sure our community understands our purpose for this new addition and is ready with the tools they need to feel educated and comfortable with the future of gift giving.

To recap, NFTs and digital assets are the next evolution of technology — they are the completion of the internet. Soon, everyone will be transacting with cryptocurrencies, gifting and receiving NFTs, and interacting with the metaverse in some way.

NFTs are unique digital items — images, music, videos, gaming avatars, certificates, and receipts — that are built, stored and secured on blockchain technology. With blockchain as their foundation, NFTs last forever, don’t get lost, break or even deteriorate. Soon, the majority of our most important items and achievements will be commemorated by NFTs: degrees, diplomas, receipts, land deeds, artwork, albums, movies, and in-game character skins.

Today, we are seeing NFTs be adopted by all major industries and the leading corporations within them. We’re seeing NFTs be adopted by Facebook, Instagram, Twitter, Fifa, Gucci, Adidas, Louis Vuitton, Gap, and on June 16th, now Wendell August. We anticipate that the industry adoption of NFTs will only grow and will soon be an integral part of many consumer experiences.

By giving someone you love their first NFT, you are gifting with memories and opportunity. Not only will their NFT mark give them remembrance of you, but it will also enable them to be an early adopter of this revolutionary technology and set them up for a smooth transition into the future of the internet.

Stay tuned for future announcements and details regarding our NFT collection, including details about their utility, how-to guides on for purchasing and gifting the NFTs, and in-depth interviews from Wendell August leadership about our NFT evolution. To learn more about our genesis NFT collection, please visit www.wendellaugust.com/nft, follow us on Twitter, and join our Discord.