Hello Crypto: NFTs and the Next Generation of Wendell August Gifting

Wendell August
3 min readMay 17, 2022

Wendell August Forge has provided our customers with unique, heartfelt gifts that commemorate your life’s special moments for the last 99 years. Our company is rooted in symbolic meaning and precision handcrafting to provide quality products that last a lifetime.

Quickly rising alongside our traditional craftsmanship is technological innovation in every industry. Blockchain technology, in particular, has birthed a vibrant new era of creative expression, consumer interaction, community building, and culture with web3 and NFTs — the next iterations of the internet and art built on top of blockchain.

NFTs have made historic headlines in the last year, as many crypto investors have earned life-changing financial empowerment through the new paradigm of art, culture and community that NFT collections have created. Throughout the emergence of digital assets like NFTs, we have been inspired by the utility that this technology has restored to artists, corporations and their fanbases.

We are welcoming NFTs into our product suite because we believe these unique digital assets fit naturally into the evolution of experiences we try to create for our customers: memories that give back. As the world increasingly adopts a digital economy, NFTs will become a cornerstone to gift-giving and remembrance of life’s special moments.

As a refresher, NFTs, or non-fungible tokens, are 100% unique digital art that is stored and secured on blockchain technology. Once purchased, this art can be sent to your loved one’s digital wallet — their Metamask — and your gift can be carried with them on their mobile devices for the rest of their lives, ensuring that your memories not only last a lifetime, but can be passed down for years to come. Similar to family memorabilia such as rings, bracelets, and necklaces, your gifts today can be passed down generationally via the storage and security of blockchain technology through NFTs.

Engrained in our NFTs will be a suite of perks meant to serve our community members for any occasion. These utilities will include special access to product discounts, future NFT pre-sale opportunities, and privileged access to our Discord channel for community updates and advanced insight on new product releases. Every NFT purchase comes with these utilities, the unique NFT art itself, and a special edition coin unique to only buyers of the genesis Wendell August NFT collection.

Pictured above: Special edition Wendell August coin

As we enter our hundredth year of business, we are committed to continue innovating and empowering our customers and their loved ones across diverse and changing needs.

To learn more about our genesis NFT collection, please visit www.wendellaugust.com/nft, follow us on Twitter, and join our Discord.

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Wendell August

Wendell August Forge is America’s oldest and largest forge, crafting hand-wrought ornamental metalware and elegant giftware since 1923.